The Internet enjoys 30% of viewing time in a household but represents only 4% of marketing spend – what are those marketing directors doing?

The statistics are: -

Papers 63% spend 10% viewing time
Television 30% spend 35% viewing time
Radio 4% spend 25% viewing time
Internet 3% spend 30% viewing time

There seems to be a large opportunity for someone here. There is also a big threat to those newspaper businesses out there who are not engaging their readers.

Paper based newspapers are shrinking.

Not only is the size decreasing but paper based circulations are falling as people move online for information.

The American trade magazine ‘Editor and Publisher’ reported that circulations fell for 18 of the top 20 US papers.

It strikes me that Read the rest of this entry »