The Internet enjoys 30% of viewing time in a household but represents only 4% of marketing spend – what are those marketing directors doing?

The statistics are: -

Papers 63% spend 10% viewing time
Television 30% spend 35% viewing time
Radio 4% spend 25% viewing time
Internet 3% spend 30% viewing time

There seems to be a large opportunity for someone here. There is also a big threat to those newspaper businesses out there who are not engaging their readers.