There is a balance to be achieved in the actions you take to optimise your site for the mighty search engines and for your viewing customers.

Search engines feed on keywords and clean html code. They dislike flash graphics and broken links.

Customers will create value for you with clear calls to action, crisp marketing messages and a compelling proposition which they can access.

So how do we achieve the balance …. or do we need to. Read the rest of this entry »

Link Building is a very important part of developing a good ranking position in search engines. It is also an area that many website owners are not aware of or do not fully understand how it works.

In addition to developing links it is important to demonstrate a gradual increase in links over time. Launching a site with hundreds of links or suddenly increasing the link volume can Read the rest of this entry »

I wrote recently on how to develop your own blog to use for the benefit of your core website. The blog can assist in early Google indexing and link through to your web pages.

I was careful to mention that you should create informative articles on your blog, not merely generate worthless pages. This practice is a form of spam and over time will devalue blogs as a source of informative content, possibly leading to their exclusion from certain search engines or search results.

Whilst there is a positive business use to a blog there are also Read the rest of this entry »