There is a balance to be achieved in the actions you take to optimise your site for the mighty search engines and for your viewing customers.

Search engines feed on keywords and clean html code. They dislike flash graphics and broken links.

Customers will create value for you with clear calls to action, crisp marketing messages and a compelling proposition which they can access.

So how do we achieve the balance …. or do we need to.

This discussion could generate many threads but one concept I will offer now is don’t – don’t try to make your site cater for these diverse requirements.

Optimise your site for the customer and their needs, optimise it to get your marketing message across.

Employ separate finely tuned landing pages for inclusion within the search engines with links through to your main site.

Have an experiment and come back and comment on your success or not.