So, let’s re-trace our steps. We want to attract Google, why?

The real target is your web site where you can transact with visitors and turn visits into revenue. This can sell your products direct, gain commission from selling partners products or service your customers and lower your operating costs.

You can submit this ecommerce site to Google but we want to attract Google in a quicker timescale. It has a huge list of ecommerce sites to visit.

That is where your blog comes in. It contains content, content which Google wants so let it have it BUT also learn to signpost your ecommerce site from the blog laying a paper trail for it to follow.

This is one of a series of four articles:

Fishing for Google part 1

Fishing for Google part 2

Fishing for Google part 3

Fishing for Google part 4

Optimising your site is essential but it will count for nothing if the search engines do not come calling. So how do we attract them?

You could use the standard way by submitting to the engines.

You could also submit to a directory – the grandpa being DMOZ, but there is another quicker way.

At the moment Google has a ferocious appetite for blogs so why not start one.

I will tell you more in later posts but suffice to say this blog attracted Google (and Yahoo) a couple of days after I started posting and the bot then flowed through to sites I had linked to.

Blogs are Google content candy at the moment and it loves content.

This is one of a series of four articles:

Fishing for Google part 1

Fishing for Google part 2

Fishing for Google part 3

Fishing for Google part 4

The Internet enjoys 30% of viewing time in a household but represents only 4% of marketing spend – what are those marketing directors doing?

The statistics are: -

Papers 63% spend 10% viewing time
Television 30% spend 35% viewing time
Radio 4% spend 25% viewing time
Internet 3% spend 30% viewing time

There seems to be a large opportunity for someone here. There is also a big threat to those newspaper businesses out there who are not engaging their readers.

Paper based newspapers are shrinking.

Not only is the size decreasing but paper based circulations are falling as people move online for information.

The American trade magazine ‘Editor and Publisher’ reported that circulations fell for 18 of the top 20 US papers.

It strikes me that Read the rest of this entry »

Accessibility is important to all websites.

I read on the BBC news site today that 48.1% of Europe’s population of 460 million people use the net and approximately 39 million people in Europe have some form of disability.

You would think that all Read the rest of this entry »