Link popularity is a measure of how many sites link to your site. This positively influences your search engine ranking in the natural search results.

So the question is how can you encourage other sites to link to you?

If you have a site with rich functionality and excellent content this may happen naturally but when you start out you have no online status and hence no queue of sites wanting to link to you.

One method is to write content for other sites, an article, and offer it to them. Nice thought as it solves the problem many web masters have, where to get good content.

How does it help you? Insert a contextual link back to your site and make this a condition of the other sites using your copyrighted material.

Now that sounds easy and the problem is over …. but one question remains. How can you make the article interesting so the webmasters want to post it?