Google adsense revenue is 78.5 percent of advertisers payments according to an article in the New York Times today, 16 January.

This is hot news as Google has not been keen to disclose adsense commission structures before and this has held back some sites from participating in the program. The costs of Internet Marketing with Pay Per Click programs is known but why join the publishing club when you have no idea of what the rewards will be and whether you will be fairly remunerated.

The article further states that the revenue from the search sites brings Google more revenue that the Adsense program as a result of this commission distribution.

I suspect that larger sites receive more commission and the smaller sites less with the 78.5 percent being the average. Notwitstanding this it appears that webmasters should give serious consideration to gaining additional revenue from participation in the program.

You have little to loose. Google distributing the lions share of the revenue and retaining less than 15 percent of the income in exchange for delivering contextual adverts to your site.