When was the last time you looked at your blog feed in a feed aggregator and viewed your site in the same way that your readers do. To ensure you deliver a good customer experience this should be a regular practice, it can also highlight issues with your site that you may not have noticed.

If your feeds are set to full text you could be delivering your latest insightful thoughts less any revenue generating adverts, such as Google Adsense carrying publishers pay per click adverts, direct to the desktop of your readers. They will be able to read your full article in their feed reader and then move on to the next site. Meanwhile you have received no income for your hard work.

Over time this could be a good policy and allow you to build a community of regular readers but in the short term you could be harming your income.

Look at your web visitor logs to see what activity is recorded for your site. Do you see many single visits from IP addresses requesting your feed with no subsequent pages being served from your site?

This could be because your posts are not engaging your audience, it could be because they have no need to visit as you have just served up the full article without the need to visit you.

I suggest you change your feeds to be excerpts or partial text for a while and monitor the results. Do you now see feed requests followed by pages served to the same IP address? If you do you have been successful and you are serving your site plus adverts to your readership.

Monitoring is essential as you do not want to loose your readers so try this for a short while and review the results. Remember you will be posting new articles regularly, so if it has an adverse effect you can always revert bacjk to the previous feed structure.