There are many articles on the web about the value of pay per click campaigns and using Adwords. I do not dispute these but note that they all focus on the end result and not the practical steps in setting up your campaign.

One important point is the time it takes for Google to put your campaign live.

Search the Adwords site and you will find good content and guides on how to set up the campaign.

The system has a starter and a standard edition which removes many of the more complex options for the first time starter. If you use trademarked terms the system advises you immediately so that you can apply a correction straight away without incurring a subsequent delay.

Notwithstanding all this there is nothing that explicitly tells you that your campaign will not be live the same day you have opened your account and input the campaign details.

Did you know that there is a manual editorial process and did you realise that this can delay your campaign going live?

The lesson is that once you are thinking of using Adwords you should open your account and set up the campaign to get through this editorial control. Once approved you can pause the campaign to suspend the expenditure whilst you are waiting for the correct timing.