MSN Adcenter advertisers have been advised that an editorial audit may be carried out on their campaigns following a change to their editorial audit rules of 15 January.
The email contains the following advice: - Read the rest of this entry »
MSN Adcenter advertisers have been advised that an editorial audit may be carried out on their campaigns following a change to their editorial audit rules of 15 January.
The email contains the following advice: - Read the rest of this entry »
Yahoo Search Marketing has lowered its starting minimum bid to £0.05 for its pay per click programme and has written to advertisers in the UK this week to advise them.
This sounds as though it is a benefit and should encourage greater ppc activity in the Yahoo system but I wonder if that is correct. Will minimum bid reductions be a benefit to existing advertisers?