Ebusiness4all Blog
Discussions on the evolving online world
August 29th, 2008

A list of 20 websites that made someone a better developer

20 great websites for any developer recommended on this external website.

A good start point if you are starting to move down this road.

read more | digg story

August 29th, 2008

Build Your Own Answers Site

This link connects to information on software which can help you build your own (Yahoo) Answers site.

ANOVA answers software, the first script that allows webmasters to build answering communities online where users can ask questions and answer in text, audio and video.

If you have some time for R&D you ought perhaps try this and see if you can develop the next mega social site.

read more | digg story

August 29th, 2008

Organising Your PPC Campaign

This article recognises that AdWords organization will either help you or kill you. Make sure you organize your adgroups or else risk getting Google Slapped.

In short a properly structured adwords campaign will outperform a badly structured one and time is money with advertising as you pay even if you have no success.

read more | digg story

July 10th, 2008

Google Keyword Tool External Accurate Search Traffic numbers

There are many keyword services which sell you keyword volumes for developing your online campaigns.

They are probably worried today. Google has decided to release accurate information on actual search volumes in their keyword tool.

Saw this item on Digg which spilled the beans.
Google Releases Keyword Tool External with Accurate Search Traffic Numbers

Google released its new Keyword Tool External tool which relays Accurate Traffic Data for Keyword Terms!! Learn More

Have a read and grab the data quickly!

read more | digg story

July 10th, 2008

10 Best Wordpress Plugins for Google Adsense

When searching Digg I came across this article - Powerful ways to integrate Google Adsense into Wordpress.

Wordpress is a blogging platform which can be extended through plugins to make it whatever you want. There are literally hundreds of plugins - thats why this post helps as it points to to some of the best.

Check it out and see which could help you.

read more | digg story

December 10th, 2007

Adsense text units versus image units

I have been conducting a test on the relative performance of Google ad sense text and link units versus that of adsense image units. The test has been conducted over a number of months and involves 100,000 page impressions so that it is statistically significant.

Whilst Google’s terms of service prevent the disclosure of precise click through rates it appears that the comparative performance assessments are allowed.

The ads linked unit and the text unit had very similar performance levels, both these units were positioned on the left-hand side of the page.

The image unit was positioned on the right-hand sidebar near the bottom of the page and as such, would have been expected to perform worse than the other units. Notwithstanding this it actually had a click through rate one fifth of that of the other units and carried advertisers with a lower click cost.

Google publish heat maps of pages showing the best place to position your ad units, these results are consistent with this thought the very poor performance of image units is surprising. Needless to say my first action now is to substitute on any image units I am promoting with a suitable text unit.

The experiment was interesting that, given that it has highlighted a loss of income, I am not going to delay by continuing it any further.

March 8th, 2006

Do not risk your business and depend too much on Google

The forums are awash with comments concerning the status and impact of the Google Big Daddy update. Whilst Google is pursuing this to improve their infrastructure and the returned search results the implementation seems to be having an adverse impact on many online businesses.

Search results have become random. Some sites Read the rest of this entry »

January 16th, 2006

Google discloses adsense revenue share

Google adsense revenue is 78.5 percent of advertisers payments according to an article in the New York Times today, 16 January.

This is hot news as Google has not been keen to disclose adsense commission structures before and this has held back some sites from participating in the program. The costs of Internet Marketing with Pay Per Click programs is known but why join the publishing club when you have no idea of what the rewards will be and whether you will be fairly remunerated.

The article further states Read the rest of this entry »

January 15th, 2006

Google sitemaps, will they replace blog and ping

Google sitemaps are google’s way to allow a webmaster to submit all their siteURLs to the Google index and be able to view detailed reports about the visibility of their website pages on Google.

Further to this the sitemaps can be updated and keep Google aware of all the pages in the site and, most importantly, when changes are made to specified pages to help improve the efficiency of the Google visits to the site and subsequent indexing.  The goal is to improve your search engine optimisation activities.

In the last few years Read the rest of this entry »

December 10th, 2005

Narrowband, RSS, Broadband, Podcasts

The title says it all Narrowband, RSS, Broadband, Podcasts, we are in a very fast moving online age.

So if we are why are many blue chip companies stuck in the past? Look at their corporate site, many are still trying to come to terms with the Internet as a channel and do not seem to recognise that the customer will choose which channel they use and when. That is to say the customer will move across channels and we need some semblance of channel integration.

Moving on from that as communication bandwidth increases Read the rest of this entry »

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