Google sitemaps are google’s way to allow a webmaster to submit all their siteURLs to the Google index and be able to view detailed reports about the visibility of their website pages on Google.

Further to this the sitemaps can be updated and keep Google aware of all the pages in the site and, most importantly, when changes are made to specified pages to help improve the efficiency of the Google visits to the site and subsequent indexing.  The goal is to improve your search engine optimisation activities.

In the last few years Read the rest of this entry »

The title says it all Narrowband, RSS, Broadband, Podcasts, we are in a very fast moving online age.

So if we are why are many blue chip companies stuck in the past? Look at their corporate site, many are still trying to come to terms with the Internet as a channel and do not seem to recognise that the customer will choose which channel they use and when. That is to say the customer will move across channels and we need some semblance of channel integration.

Moving on from that as communication bandwidth increases Read the rest of this entry »

Using a search engine is now only second to email as the most popular online activity.

American research by The Pew Internet & American Life Project and comScore Media Metrix established that in during a typical September day approximately 59 million people (41% of internet users) used a search engine.

I have also heard that 75 percent of online journeys start with a search engine.

If you have a teenager it seems to me that there is a fruitful career looming in search engine optimisation. Forget sending him or her to the city, the new fronteer is opening and experts in search engine marketing will be in short supply.

The Internet enjoys 30% of viewing time in a household but represents only 4% of marketing spend – what are those marketing directors doing?

The statistics are: -

Papers 63% spend 10% viewing time
Television 30% spend 35% viewing time
Radio 4% spend 25% viewing time
Internet 3% spend 30% viewing time

There seems to be a large opportunity for someone here. There is also a big threat to those newspaper businesses out there who are not engaging their readers.

Paper based newspapers are shrinking.

Not only is the size decreasing but paper based circulations are falling as people move online for information.

The American trade magazine ‘Editor and Publisher’ reported that circulations fell for 18 of the top 20 US papers.

It strikes me that Read the rest of this entry »