MSN Adcenter advertisers have been advised that an editorial audit may be carried out on their campaigns following a change to their editorial audit rules of 15 January.

The email contains the following advice: - Read the rest of this entry »

Yahoo Search Marketing has lowered its starting minimum bid to £0.05 for its pay per click programme and has written to advertisers in the UK this week to advise them.

This sounds as though it is a benefit and should encourage greater ppc activity in the Yahoo system but I wonder if that is correct. Will minimum bid reductions be a benefit to existing advertisers?

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There are many articles on the web about the value of pay per click campaigns and using Adwords. I do not dispute these but note that they all focus on the end result and not the practical steps in setting up your campaign.

One important point is the time it takes for Google to put your campaign live.

Search the Adwords site and you will find good content and guides on how to set up the campaign.

The system has a starter and a standard edition which removes many of the more complex options for the first time starter. If you use trademarked terms the system advises you immediately so that you can apply a correction straight away without incurring a subsequent delay.

Notwithstanding all this there is nothing that explicitly tells you that your campaign will not be live the same day you have opened your account and input the campaign details.

Did you know that there is a manual editorial process and did you realise that this can delay your campaign going live?

The lesson is that once you are thinking of using Adwords you should open your account and set up the campaign to get through this editorial control. Once approved you can pause the campaign to suspend the expenditure whilst you are waiting for the correct timing.

When was the last time you looked at your blog feed in a feed aggregator and viewed your site in the same way that your readers do. To ensure you deliver a good customer experience this should be a regular practice, it can also highlight issues with your site that you may not have noticed.

If your feeds are set to full text Read the rest of this entry »

Google adsense revenue is 78.5 percent of advertisers payments according to an article in the New York Times today, 16 January.

This is hot news as Google has not been keen to disclose adsense commission structures before and this has held back some sites from participating in the program. The costs of Internet Marketing with Pay Per Click programs is known but why join the publishing club when you have no idea of what the rewards will be and whether you will be fairly remunerated.

The article further states Read the rest of this entry »